A brave new world and the award winning show ICE Totally Gaming returned on the 7-9 February 2017 to London ExCeL. ICE represents the entire gaming industry covering landbased and online channels across all sectors.
As everyone says, ICE is growing bigger and bigger, bringing more technologically advances games and hardware. One of OB&T clients, who is visiting the show for 11 (eleven!) consecutive years, mentioned that it is now having more web-based and mobile games ever.
The show was huge, with lots of performances and entertainments. More table games are now transfered into electronic versions. Also, modern 3D card games were presented. Not sure what should be the future of the last but with the development of the appropriate adapters, it could become an interesting offering.
It was an absolute pleasure seeing our clients showing their new games that we adjusted to this very show. Glad to say that all worked fine as were initially requested.
You can find a recap of ICE Totally Gaming below: